EMAIL AUTOMATION
EMAIL AUTOMATION
Convert Leads Faster with Powerful Email Automation
From welcome emails to purchase confirmations, automated email workflows keep your subscribers engaged at every stage of their journey. Reach the right audience with the right message — automatically.
Send triggered emails
Effortlessly respond to subscriber actions in real-time. Automate emails or other tasks triggered by specific events like link clicks, form submissions, and more—no manual work needed.
When a subscriber joins a group
Leverage this trigger to automatically deliver personalized emails to subscribers within selected email lists—perfect for welcome messages, lead magnet delivery, and webinar or event follow-ups.
When a subscriber completes a form
Capture the moment—automatically send an email the instant a subscriber submits a form. Ideal for onboarding new customers and nurturing leads effectively.
When a subscriber clicks a link
Automatically trigger targeted actions when a subscriber clicks a link in your email. Send personalized follow-up emails or segment subscribers into specific groups based on their interests—boosting engagement and conversion.
Updated field
Trigger automated workflows whenever a custom field in a subscriber’s profile is updated—whether through signup forms, email surveys, or manual updates in your dashboard.
The anniversary of a date
Capture key milestones like birthdays, wedding dates, and special occasions to automate personalized email campaigns that celebrate your subscribers every year.
The exact match of a date
Activate email automation based on an exact date match in a subscriber’s profile—ideal for scheduling newsletters, free trial reminders, and time-sensitive campaigns
Multi-trigger email automation
Premium plan subscribers can unlock advanced targeting features by configuring multiple triggers to power a single email workflow. Enhance your automation by incorporating up to three triggers per campaign, providing diverse entry points for a unified workflow.
Improve customer retention
Your most prized assets are your current customers. Cultivate their loyalty with strategically timed emails powered by seamless e-commerce integration.
Abandoned cart
Initiate an automated email sequence when a store visitor submits their email but abandons their purchase. These emails are highly effective for boosting customer retention.
Purchased any product
Dispatch an order confirmation email featuring real-time cross-sell or upsell offers. This automated workflow activates instantly when a subscriber finalizes a purchase from your online store.
Purchased specific product
This trigger activates when a customer purchases a specific product from your store, enabling you to effortlessly send an upsell email. Leverage it to deliver informative emails following the purchase of a particular item.
Purchased from a category
Initiate an email automation when a customer buys a product from a designated category. This trigger is perfect for promoting cross-sell opportunities or suggesting complementary products based on previous purchases.
Learn more about automation
- Frequently asked questions
Email automation is a process that uses software to automatically send targeted emails to customers based on specific triggers or actions, such as signing up, making a purchase, or abandoning a cart. It helps businesses save time, personalize communication, and nurture customer relationships by delivering timely and relevant content, like welcome messages, follow-ups, or promotional offers, without manual intervention.
Email automation triggers are specific actions, like signing up or buying a product, that automatically send targeted emails to customers. Examples include abandoned carts or birthdays, helping businesses engage users effectively.
Email automation saves time and effort, allowing you to nurture leads, engage customers, and deliver relevant information at the right time. It improves efficiency, personalization, and overall marketing effectiveness.
You set up automated email workflows within an email marketing platform. These workflows consist of triggers.
Key benefits include:
- Timely communication: Delivering messages at the optimal moment.
- Enhanced customer experience: Providing relevant and personalized content.
- Improved targeting: Segmenting audiences for more effective messaging.
- Increased customer retention: Nurturing relationships and encouraging repeat business.
- Improved efficiency: Automating repetitive tasks.
- Better performance metrics: Higher open rates, click-through rates, and conversions.
- Stronger brand loyalty: Consistent and personalized communication builds trust.